“I have always enjoyed making content. It’s what I do. But helping other people with my ideas, that is what I love. The rest of it just comes with the car.”

Ayden Genther, a recent college graduate and social media manager said when asked why he chose this field of work.

“I started Sprout Media primarily because I needed the cash at the time and it was what I was good at, but as I have developed in the early stage of my career, it really has shown me that this field is the intersect of more than just my technical skills and money. It let’s me help people and businesses to grow and shine. These businesses that we help always have potential to grow, Sprout Media just knows what to do to water that seed. One of the easiest ways for 85% of business out there to grow is to invest in their social media, and the sooner business owners understand that, the sooner they will see growth.”